5 Minutes with Lucy Gough

Lucy Gough is one of the UK’s leading interior stylist and works on numerous projects across major interior design magazines and high street brands.

Based in London, Lucy is known for her design aesthetics skills and has worked with a range of publications including the Sunday Times Style, Living, etc. Her designs have allowed her to work with a range of industries from editorial to commercial with clients including Habitat, Marks & Spencer’s and Heals to name but a few. Added to that, she’s a huge fan of our products, in fact, she owns one or two Ruarks!

Lucy gladly gave us some of her time to answer a few questions about herself and her work…

Hi Lucy! How did you first get into the interior styling world? Have you always been creative from a young age?

I have always been interested in art and craft (my mum is a fine art painter) so I was always surrounded by creativity growing up. However, it wasn’t until I moved to London in 2009 that I decided to pursue being an Interior Stylist as a career and I haven’t looked back! I started interning at various magazines like World of Interiors, Wallpaper* and Livingetc then I was ‘in the right place at the right time’ when a position became available at Livingetc and I ended up staying there for three years before I went freelance.

You moved over to London from Australia, what made you relocate? Were you a stylist in Australia too?

I relocated for love! I met my now wife in Australia and decided to move over here so we could be together. Before I moved to London I had worked in book publishing for quite a long time so I have always worked in creative industries.

What’s the daily routine of an interior stylist? 

Wake up (5am on a shoot day otherwise I wake up when my toddler wakes me up!). Check my umpteen emails (London doesn’t seem to sleep so I always wake up to a bunch of emails that were sent overnight). Then it will be either spending time in my office putting together a creative concept for my next shoot (it’s down to me to choose a location, hire a photographer, sketch out my ideas, hire furniture, stick to client budgets, organise catering for a shoot and the lost goes on). My job is a project management role, really.

What are your favourite, and least favourite parts of the job?

I love researching ideas to weave into my shoots. It’s nice to have a bit of time on my own to sit down with a coffee and books, magazines or websites etc to come up with a concept for my next shoot. Time is a luxury though in the fast paced world of styling and being a mum of a toddler! To be honest, I don’t have a least favourite bit!

Where do your inspirations come from when styling a room or home?

Everywhere. Nature is great for interesting colour palettes. Using the natural light of a room is a good starting point for choosing paint colours and textures in the room too. I also love websites like Pinterest to amalgamate some ideas too!

If you could describe your unique style, what would it be? 

I love bold imagery and moody lighting. In my ideal shoot I would like the images that I produce to resemble a painting!

What’s the most interesting project you’ve worked on?

There are so many different shoots that I have worked on! I created a shoot for Livingetc magazine last christmas and I styled a woodland themed home. I like to come up with ideas that are simple enough for anyone to reproduce at home but to shoot them in a really beautiful way.

What would you say is the strangest request you’ve ever received from a client?

I did a shoot for Black and Decker a couple of years back where I had to source 90 vintage cameras and 90 pairs of black high heels and I only had a few days to do it. That was a challenge!

What’s your favourite object in your own home?

My ladderax shelving unit. It’s a mid century piece of furniture that I just adore. I also love my wedding ring more than anything. It’s from Boucheron and is a mixture of ceramic, gold and diamond.

Are you a minimalist or a maximalist at heart?

I am a maximalist who tries to be minimal. I always feel more calm and content when everything is as minimal as possible but it’s not always the way when you’re a stylist that needs to own a lot of props!

Classic interiors or modern, or a mix?

Definitely a mix. I am happiest when there are modern finishes with traditional accents like a clean, bold, black wall in my kitchen with a big chunky gold frame on it for example.

If you could style anyone’s home, who’s would it be?

The Obama’s!

Which other stylists do you admire?

I admire the work of so many stylists. Louisa Grey’s work is always so well curated: simple and stunning.

What’s the best piece of advice you’ve ever been given?

‘He who asks is a fool for five minutes, he who doesn’t is a fool forever’ In other words- ask as many questions as possible at the beginning of a job so you don’t get it wrong later!

What’s your favourite way to relax?

Watching a film, in bed!

What would you say is going to be big / on trend in 2018/2019?

There is a lot of brown coming through into interiors. Brown walls and furniture. Also, olive green is a another one! Rugs as wall art is another trend that I have seen creeping in too.