A feature in today’s ‘The Times’ reported that in a world of streaming and multiple TV channels that radio listening is increasing year on year! This is something of which we are already aware and in a world where we are being bombarded with choice and technology we know that nothing beats the simple pleasure of listening to the radio and long may it continue. The text from the report is listed below…
Britons may be embracing online streaming services but that hasn’t diminished their fondness for the humble radio set. The number of listeners nationally has risen to a record 48.3 million, according to new figures.
Rajar, which collects official ratings data for the broadcasting industry, said that an additional 1.4 million people tuned in to the radio in the last three months of last year than in the fourth quarter of 2013. The overall audience is now the highest since it started collecting figures in 1999. Both the BBC and commercial networks had an increase in listeners. Michael Williamson, the head of radio at Carat, a marketing group, said radio’s popularity is enduring because stations have invested heavily in services and programmes and because of the medium’s “personal feel”. BBC Radio 2’s audience grew to a record 15.5 million, with Chris Evans’s breakfast show adding almost 300,000 listeners during the period to come within reach of 10 million a week.
Nick Grimshaw, his rival on Radio 1, appeared to have finally slowed the exodus of listeners that began when he took over the morning slot from Chris Moyles. Grimshaw’s show attracted 700,000 more listeners in the final three months of last year than it had in the third quarter, with a weekly audience of 6.3 million. Ben Cooper, Radio 1’s controller, has defended the decision to appoint Grimshaw as consistent with the BBC’s plans to make the channel more appealing to a younger audience. Grimshaw’s audience is now roughly the same as Moyles’s had at the end of his first year, the BBC said yesterday.
Radio 4’s Today programme attracted a weekly audience of 7.14 million, up by about 90,000 on the previous year and the third-highest the flagship current affairs show has had. Overall, Radio 4 had a record quarter with 11.2 million listeners a week. Helen Boaden, the BBC’s head of radio, said: “These figures are wonderful news for the radio industry and Britain’s love affair with radio shows no signs of cooling.